Hai Ha Mooncakes – Sweet Words from the Heart

The Mid-Autumn Festival is a long-standing tradition that holds deep cultural significance for Vietnamese people around the world. It is associated with charming tales of Cuội, Hằng Nga, lantern parades, moon gazing feasts, lion and dragon dances - all evoking reunion and togetherness.

During this time of year, mooncakes seem to become an indispensable part of the festive offering trays - whether to admire the moon or to place on family altars as offerings to ancestors. People buy mooncakes as gifts for parents, loved ones, customers, or employees with the hope that these cakes will carry heartfelt wishes for good fortune, peace, prosperity, success, and happiness.

Over the past 60 years, generations of Hai Ha mooncakes have proudly appeared on the Mid-Autumn feast tables and reunion celebrations of millions of Vietnamese families.

Through the passage of time, mooncakes have undergone many changes in design and appearance to meet evolving consumer tastes. However, Hai Ha mooncakes have always remained a trusted choice, even for the most discerning customers, thanks to the company's strong brand reputation and commitment to quality.

This year, Hai Ha introduces a collection of both standard and premium mooncake gift boxes, including: An Khang, Doan Vien, Hung Thinh, Phu Quy, Hanh Phuc, Tai Loc, Nhu Y, and Hoang Kim - featuring both traditional baked and sticky rice mooncakes.

With the message “Complete Joy, Warm Mid-Autumn,” each gift box conveys heartfelt wishes for happiness, fulfillment, and prosperity – to all in general, and to Hai Ha’s customers in particular.

Hai Ha Mooncake Collection 2019

With a variety of elegant designs, eye-catching colors, and exceptional quality, Hai Ha mooncakes are made with consumer health in mind.

This year’s mooncakes mark a notable transformation: while maintaining the essence of traditional flavors, the recipe has been improved to reduce sugar content, making the cakes lighter, softer, and more refined - without compromising health. From the sourcing of raw materials to the strict quality control process, Hai Ha Confectionery JSC ensures the highest standards. Food safety and hygiene remain a top priority for the company’s leadership. The production process combines the traditional craftsmanship of the company with modern imported equipment, fully compliant with GMP (Good Manufacturing Practice) standards.

Speaking on the occasion, Mr. Nguyen Thanh Trung, Head of Planning and Marketing at Hai Ha Confectionery JSC, shared:
“Hai Ha takes pride in being one of the most traditional and long-standing confectionery brands in Hanoi and in Vietnam’s confectionery industry over the past six decades. The company’s leadership consistently views brand reputation and product quality as the foundation of competitiveness for Hai Ha products, including our mooncakes. We are always committed to continuous improvement – each year better than the last.”

In addition, Hai Ha mooncakes are affordably priced. The company has an extensive distribution network covering all 63 provinces and cities across Vietnam. For many Vietnamese, Hai Ha’s brand has long been a familiar and beloved name. Thanks to this competitive advantage, Hai Ha mooncakes have been able to serve a wide range of customers from all walks of life. Consumers can easily recognize, trust, and prefer Hai Ha mooncakes over several newer brands on the market.

Thanks to the tireless efforts of the company’s leadership and its entire team of staff and workers, Hai Ha’s mooncake sales have seen a remarkable surge this year. As the Mid-Autumn Festival approaches, production output has exceeded expectations with a 60% increase, while revenue has grown by approximately 65% compared to the same period in 2018.

“This year’s Mid-Autumn Festival will be a record-breaking milestone for Hai Ha, surpassing all previous benchmarks,” said Mr. Nguyen Thanh Trung, Head of Planning and Marketing at Hai Ha Confectionery JSC.

We are pleased to introduce the Hai Ha Mooncake Collection 2019:

 Hai Ha Confectionery Joint Stock Company (HAIHACO) was established in 1960, originally a small factory with an annual capacity of approximately 2,000 tons. Over nearly 60 years of continuous growth and development, HAIHACO has expanded significantly, reaching a production scale of 20,000 tons per year.

Today, HAIHACO is recognized as one of the largest confectionery brands in Vietnam. It is proud to have earned the trust of Vietnamese consumers and has been consistently honored with the title of "High-Quality Vietnamese Goods" for many consecutive years.

The company has built a widespread distribution network across all provinces and cities nationwide, utilizing a diverse range of both traditional and modern sales channels. In addition, HAIHACO products are exported to 13 countries around the world, including major markets such as the United States, Japan, and South Korea.

HAIHACO’s key product lines include Chew candy, jelly candy, Sozoll egg-milk cookies, Long Pie soft cakes, Mercury egg cakes, Miniwaf wafer rolls, and mooncakes. The company’s production lines operate under the ISO 22000 quality management system to ensure food hygiene and safety standards, safeguarding consumer health.

Currently, the company operates three manufacturing plants located in Bac Ninh Industrial Park, Nam Dinh City, and Viet Tri City, along with two distribution branches in Ho Chi Minh City and Da Nang. HAIHACO employs more than 1,200 staff members and workers.